How it works

Connect data. Qualify with rules. Act with an explanation.

The killer workflow is unchanged: connect → define ICP → analyze → recommend → convert → CRM. Everything else is secondary until this is excellent.

  1. 1

    Connect

    Attach your CRM. On Pro and Enterprise, Apollo and Hunter lookups are included in the fee. Starter and Growth paste their own keys. Each provider stays in its own connector.

  2. 2

    Describe the ICP

    Write it in sentences. Pravadh turns that into weights you can still edit.

  3. 3

    Capture leads

    Create them in Pravadh SI. Quality and ICP scores are explained, not hidden.

  4. 4

    Govern

    A rule decides when a lead is qualified. Optionally run your LLM as a second quality gate.

  5. 5

    Convert

    Qualified leads become a unified account, contact, and opportunity. Duplicates merge without deleting source rows.

  6. 6

    Write back

    If Salesforce, HubSpot, or Zoho is connected, the official API receives a copy. The briefing still lives here.